How Social Media Marketing MIGHT HELP YOUR ORGANIZATION Thrive

The traditional marketing model was to obtain as many eyeballs on your product or service’s message as you possibly can and hope that a percentage of customers purchase. Yellow pages, radio advertising, direct mail, television commercials, magazine ads, etc.. are examples of these traditional advertising methods. These conventional types of marketing are no longer effective as many consumers have grown to be blind to the ‘one way’ messaging. The message has been overdone and folks no longer trust advertisers. A recent survey found that only 14% of individuals trust ads while 76% of individuals trust consumer recommendations. Accordingly, Luxury Travel Experiences began seeking alternative methods to connect with potential consumers.

Making money online was originally made popular through the use of Websites and optimizing those sites through SEO (SEO) techniques. While still a worthwhile strategy, SEO has been updated by Blogging platforms 2.0 strategies, such as social media marketing. Social media is when companies utilize Blogging platforms 2.0 platforms, such as for example blogs, social media sites (like Facebook, Google+, Foursquare, Twitter, & YouTube) and other emerging online marketing tools. The benefit of blogging platforms 2.0 platforms versus traditional means of advertising, and even traditional website marketing, is that it involves ‘two-way communication’, where users are empowered to generate content and companies are incentivized to communicate with their customers.

The times of broadcasting your product or services message out to the masses and hoping for a response are gone. People don’t want to purchase from nameless, faceless companies. Not only are consumers paying attention to the ‘man behind the curtain’, however they also need to know what others say about your product or service. A recent study figured 80% of US Internet using moms were influenced by word-of-mouth from family and friends when making a purchase decision. No other media platform allows for small businesses to benefit from consumer word of mouth advertising like social media.

Benefits Of Social Media Marketing

Increased New Customer Acquisitions – The main advantage of social media marketing is that you will have the opportunity for connecting with networks of potential customers that you would otherwise be unable to come across utilizing other traditional marketing techniques and also SEO.

Word of Mouth Marketing- Referral marketing has always been probably the most influential solution to generate sales. With social media, it is possible to create raving fans who will voluntarily promote your product and services with their networks of friends. Of course, if your product or service is poor, you may suffer the reverse great things about this.

Brand Awareness – Branding your business using social media marketing is much simpler, faster, and less costly to achieve compared to the traditional advertising medium and even website marketing.

Customer Retention – Blogging platforms 2.0 platforms will be the perfect places to talk to your customers about services, special promotions, or just to educate them on your own business. Through consistent, FREE communication, you can keep your company in front of your customer’s eyeballs that will in turn lead to repeat business and referrals. Remember, the main element to this type of communication is usually to be content rich; avoid these avenues to pitch your product or service.

Rapid Results – The effective and successful implementation of a social media marketing plan will create almost instant results for the business. This increase could be quantified through increased site traffic, increased lead acquisition, and ultimately more sales. Unlike radio or TV ads, where your customers disappear once the ads set off air, these web 2 2.0 platform benefits will continue long-term given that the communication and updating of your social media presence is maintained.

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